Tan Lac district prioritises farm produce brand building

After the chayote of Tan Lac district obtained a collective mark in September 2016, local red pomelo was honoured with the recognition in December 2017. This year, the district has worked to help Nam Son tangerine earn the title.

In 2017, the Tan Lac red pomelo production and trading cooperative received support in machinery and labelling to build the brand of the fruit.

After the Tan Lac red pomelo received the collective mark, communications and education campaigns have been enhanced to raise public awareness of pomelo cultivation.

Though the Tan Lac chayote got a collective mark several years ago, the vegetable remains unknown in many markets, resulting in unstable prices. At several times, the Tan Lac chayote even sheltered behind that planted in Tam Dao district of Vinh Phuc province.

However, with the district’s efforts and cooperation with authorised agencies of the province, the Tan Lac chayote has gradually gained a foothold in the market. The establishment of the Quyet Thang cooperative in Quyet Chien commune, which gathers farmers to grow chayote in a safe process, has served as a proof.

Local farmers were provided with scientific and technical methods to cultivate and take care of chayote under VietGAP standards and joined the farm produce chain.

In addition, the chayote is packaged with origin-tracing stamps on. The province and district also provide support to promote the product and seek new markets.

As a result, the Tan Lac chayote planted in an intensive farming zone in Quyet Chien commune and some neighbouring localities of Lung Van and Nam Son has found markets, with more stable prices.

Especially, the product is well-liked by consumers of other provinces, as it has been sold in some supermarkets and food shop chains in Hanoi.

Chayote and pomelo are among 35 products of the district prioritised to get support in the registration of geographical indication, recognition mark and collective mark.