Quality key for Vietnam in coming zero-sum game US market

Vietnamese producers must ensure the quality of their produce as the US starts to become a “zero-sum game” of a market, warned consultant Carson Roper.While US consumption of salmon is trending up over the past few years, and still, its seafood consumption is static.
“When the pie isn’t growing, competition for a piece of that pie gets fierce,” he said.
“Focusing on the quality of your offering is key, because if someone else can get one over on you by being better, they will.”A ‘zero-sum game’ is one in which one party can only win to the detriment of others.
He noted Amazon’s recent commitment to lowering prices on salmon and tilapia in Whole Foods, and noted the latter species was advertised on the site as being “not muddy-tasting like pond-raised” fish.
In Europe, meanwhile, Roper noted that consolidation among retailers — for instance the relatively recently-formed Ahold-Delhaize group — meant retail negotiating power was strengthening, and suppliers’ was therefore on the wane.
Có thể bạn quan tâm

Vietnam’s shrimp industry has found itself surrounded by difficulties since the beginning of this year due to COVID-19 but many exporters

The UN Food and Agriculture Organization (FAO) predicts that the total catfish output in the world will reach 3 million tons in 2020, of which 50 percent

For the innovative entrepreneur there are several opportunities in this kind of recycled aquaculture. The example of combining different farming systems

Vietnam exported nearly 13 million USD worth of tra fish to China in the first half of March, 1 million USD higher than February’s number

Growth in the Chilean salmon production during the 90s required an increasing supply of smolts from freshwater to be stocked in cages for grow-out at sea