Vietnam should give its shrimp a brand

Bac Lieu (VNA) – Developing globally-recognised Vietnamese shrimp brand is necessary for the agricultural sector to realise a target of 10 billion USD in shrimp export revenue by 2025, according to the insiders.

Shrimps processed for exports (Photo: VNA)

They raised the issue at a forum jointly held by the Directorate of Fisheries and the Vietnam Fisheries Society (VINAFIS) in Bac Lieu city in the Mekong delta province of the same name on June 19.

VINAFIS Chairman Nguyen Viet Thang said that Vietnam is the world’s third largest shrimp producer, and shrimp has accounted for a lion share of 45 percent in the Vietnamese seafood exports for years.

Average growth rate of the shrimp production and processing is recorded at 6.82 percent each year, he added.

Yet considerable development, experts at the event laid stress on the formidable challenges for Vietnamese shrimp growers in the past two decades, which include export markets, price fluctuation, shrimp diseases and shrimp breeding.

To that end, they suggested building and managing a complete shrimp value chain as well as traceability system to develop Vietnamese shrimp brand, making the shrimps be sold like hot cakes in the international markets.

According to Deputy General Director of the Directorate of Fisheries Tran Dinh Luan, solutions must be outlined to balance supply and demand, and improve connections between suppliers and producers.