Lac Son District: Promoting the brand for the agricultural products

Having collective trademark certification for Lac Son Doi seeds since 2015, Lac Son district is completing the procedures and conditions for two years (2018 - 2019) to have two specialties, Lac Son chicken and citrus fruits certified.

Huong Nhuong Commune (Lac Son) is actively expanding the commercial orange areas.

Ri chicken (Mo chicken) has been the specialty chicken of Hoa Binh in general and Lac Son in particular for a long time. Lac Son Ri chicken living in the limestone mountains, self-feeding, having thin skin, low fat, firm and aromatic meat, are well-known and popular with a lot of people. From 2016 up till now, the district has coordinated with the Department of Science and Technology and some related organizations to organize seminars on preservation and development of chicken breeds and to compile dossiers so that the competent agencies can consider and certify the brand. At present, Lac Son Ri collective chicken brand is waiting for recognition. In the process of building the brand, raising chicken in each household in the area has strongly developed in terms of quality and scale through propaganda and advocacy. The total number of poultry in the district is 1.2 million. Promoting the establishment of a number of chicken co-operatives such as Huong Nhuong chicken co-operative, chicken breeding in Chi Thien, Vu Lam and Yen Phu communes with the scale of the number of 10,000 - 20,000.

The area of ​​citrus fruit trees in Lac Son district has increased sharply over the past five years. By the end of October, 2018, the district has had 638 ha, in which there are 339,03 ha of orange trees, 24 ha of tangerine trees and 214,07 ha of pomelo trees. The area of ​​citrus fruit trees of 214.8 ha, including 128 ha of orange, 80 ha of pomelo, 6.8 ha of tangerine trees have been harvested. Initially, citrus orchards were established in Huong Nhuong, Thuong Coc, Tan My, My Thanh, Van Son, Binh Chan communes. Some cooperatives and cooperative groups have called the planting orange tree households to establish the advertising and selling points to self-seek the product consumption. Through the quality evaluation, the quality of orange and tangerine designs here are not inferior compared with the quality of oranges and tangerines planted in other localities in the province. However, with the area and the production of citrus fruit trees in 2018 and in the coming years is forecasted to be increased, the "output" and product prices are farmers’ great concern. According to the aspirations of the households making products, Lac Son district is conducting the survey to promote the brand of oranges and tangerines.